Digital Agenda: "Dot.eu" internet domain name helps small businesses gain Single Market visibility

A ".eu" web presence is instantly recognised by potential customers that may otherwise be suspicious of a company with a country domain name they do not recognise. Examples of SMEs taking up a ".eu" domain include:

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  many small local companies in the Italian region of Tuscany

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  a Lithuanian company installing swimming pools

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  a British events marketing company

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  a Dutch children's clothing shop.

".eu" is not only easy to register, but also easy to manage in case of problems, as it operates in any of the 23 official languages of the EU. It also allows the use of special letters such as "é", "ö", "ç" or "c" as well as non-Latin scripts such as the Cyrillic "?", "?", "?", "?" or the Greek "?", "?", "?", "?" (the so-called internationalised domain names or IDNs) to the left of the ".eu" web-address.

The largest take-up for ".eu" is in Germany (31% of total ".eu" domains), The Netherlands (13%), the United Kingdom (10%), France (9%) and Poland (6%). More recently, the use of ".eu" has been growing faster in the Czech Republic, Estonia, Lithuania, Poland and Slovakia.

Background

".eu" first opened on 7 December 2005 to holders of prior rights including trade mark holders and public bodies (IP/05/1510). Since early April 2006, registration has been open to all EU residents and organisations established in the EU (IP/06/476). Management of the ".eu" registry (the database holding all .eu registrations) is entrusted to EURid, an independent non-profit-making organisation. By its first anniversary, 2.5 million ".eu" domain names had been registered (IP/07/483), another 300,000 domain names were added in 2007 (IP/08/530). In 2009, registration reached the three million mark (see IP/09/48).

Live tracking of ".eu" statistics is available at:

http://www.eurid.eu/en/about/facts-figures/statistics

Digital Agenda website:

http://ec.europa.eu/information_society/digital-agenda/index_en.htm

Neelie Kroes' website: http://ec.europa.eu/commission_2010-2014/kroes/

Follow Neelie Kroes on Twitter:

http://twitter.com/neeliekroeseu

Annex

World‘s top ten Top Level Domains as of 31 December 2010