Digital Agenda: Commission seeks information from 16 Member States on their implementation of Audiovisual Media Services Directive

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  the country of origin principle and jurisdiction issues concerning audiovisual services

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  audiovisual commercial communications (including product placement and sponsorship television advertising and teleshopping)

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  basic obligations under the Directive (such as identification requirements, rules on incitement to hatred, on accessibility, balanced coverage obligations, registration of on-demand services)

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  the right of reply (anyone whose legitimate interests, have been damaged by an assertion of incorrect facts in a television programme must have a right of reply or equivalent remedies)

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  the protection of minors

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  promoting European works

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  events of major importance to be broadcast on free to air television and short news extracts

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  cooperation between regulators.

Background

The original "Television without Frontiers" Directive was adopted in 1989 (IP/91/898) and amended for the first time in 1997 (IP/97/552). In December 2007, an amending Directive was adopted (see IP/07/1809, MEMO/08/803). On 10 March 2010, the provisions of the original "Television without frontiers" Directive were merged with the provisions contained in the amending directives to form the codified version of the now called "Audiovisual Media Services" Directive.

Details of the AVMS Directive can be found at:

http://ec.europa.eu/avpolicy/reg/avms/index_en.htm

Neelie Kroes' website: http://ec.europa.eu/commission_2010-2014/kroes/

Digital Agenda website:

http://ec.europa.eu/information_society/digital-agenda/index_en.htm

Follow VP Kroes on Twitter:

http://twitter.com/NeelieKroesEU